What are the rules of the road? Stop for stop signs, take turns, stay in your lane... but what happens when you have to share the road with a vehicle composed of two wheels, propelled by pedals and steered with handlebars?
Lookout is a campaign that brings awareness to bicycle safety and the importance of sharing the road. It is important for cyclists to lookout for vehicles on the road and also for vehicles to lookout for cyclists. Being able to share the road with a cyclist starts with accepting the similarities between bicycles and cars. Each act as a form of transportation. They both have wheels in order to move, a way of steering, and both need someone to operate. The end goal is the same... whether it be getting from point A to point B, or just driving for the ride. We live in a world of differences... focus on the similarites of bicycles and vehicles to create a better conversation on the road between the two. There is a lack of awareness of bicycle laws and rules of the road. It goes both ways - in order to accept sharing the road an understanding of both parties is necessary.
“In thinking about how to improve driver-cyclist relations in America, the easiest thing is to simply get more people on bikes.”
“Because that way, it won’t be us vs. them. It’ll just be us.”
