Dingo Dog Brewing Company
Dingo Dog Brewery is a non-profit Brewing Company. All of their proceeds go to local animal shelters. This was a brand redesign student project where I focused on creating a friendly and inviting logo.
*This was strictly a mandatory student project. Nothing designed was sold, nor was any money made off of this project.
Activia Yogurt
Activia Yogurt is a probiotic yogurt that is meant to be very good for you. The branding currently gives off a healthy, but not tasteful experience. Generally, healthier food has less sugar and is less tasteful, so a way to promote a healthy product is to make it look delicious. The current branding does not state anything about the probiotics or health facts. This should be emphasized more since the product is a probiotic yogurt.
The logo I redesigned is fun, energetic, and shows that the yogurt is healthy. The colors chosen are bright and light to create a sense of calm and happiness. Similar to colors used in hospitals.
I focused in on the words healthy, delicious, beneficial, quality, and celebration. I feel that eating healthy needs to be some sort of celebration or at least be recognized which is why I added motivational sayings on each cup of yogurt.
Steven Scott Management - Community Builder
I redesigned the company’s monthly newsletter called the “Community Builder” which included a whole new logo redesign. The logo I designed follows the Steven Scott brand guidelines and plays off of the use of the dot in their logo. This newsletter provides property managers with inspiration on how to stay involved with the community. It provides event ideas and simple ways to show residents they care.
I redesigned the Community Builder layout to have a better idea of sections throughout the newsletter. There are 6 sections and they are separated by the company colors. Here are 3 examples of pages from July’s monthly community Builder.
